Sunday, 1 May 2011

How to Blog For Business Owners

Blogging for your business can be very helpful to broaden one's visibility. There are many creative ways a business can benefit from a blog. A business can acquire a loyal readership of potential customers.

A blog can also be used for employees to keep them motivated and to keep their morale up. A business owner can write posts about their business goals and to get employees participating by leaving comments. You may say that "you don't have the time to write a blog post" however one can have an assistant or even an employee write a blog post. A blog post should not be very long. A post should be about 250 words. The online dweller attention span is very short. What a great idea for a restaurant to write a review and post it on their blog! You should add a picture to each blog post. Show people your delicious apple pie as they read the review and let them know why they should visit your store soon or give them the option to download your coupon.

You want to have a plan for how much you want to update your blog. You should write a blog post at least twice a week. You will start to gain a loyal readership to your blog. You should add an RSS Feed to your blog that will notify your readership every time you write a blog post. You also have access to social media. You can expand your exposure by sending your blog web address to social media sites such as Facebook, Twitter, and YouTube. It is a good idea to "ping" your blog post. A free service is Pingoat dot com. This will let Google know that you made a blog post and their crawlers will index your pages.

You can also bookmark your blog. Bookmarking will leave a link to all the leading social media sites. One good free service in Only wire dot com. Then there is the option of getting ranked in the search engines. You can get free traffic by being listed high on a Google search. There are plug-ins that will make it easier for the Google crawlers to find your blog post. Search engine optimization can be technical however you can get traffic on your website if ranked high for a specific term or your business name. You should name your blog by either using your name or the business name so that people will find you. One can use a blog to get customers or to keep employees engaged with your business. You can add a lead capture page to collect peoples information so that you can e-mail them.

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